A Unique Giveaway Marketing Efforts

Marketing experts spend a great deal of time trying to understand the best advertising methods that really work. Although there are a lot of theories out there, and everyone has their own method that works for them, one thing is for sure: customers love freebies. Have you ever tried doing a contest on social media using a free product or service as a prize? If you have, you know that it’s a great way to get the word out about your business.

Many businesses routinely give away freebies to their customers (or even to their potential customers) as a way to get the word out about their business. Even though the medium frequently changes (giving away pens, T-shirts, air fresheners, etc.), the goal remains the same — when you give something with your logo on it that’s useful to a customer, it can increase your customer base and your profits.

Why Choose Something Like an Adhesive Screen Cleaner?

The key word here is “useful.” It’s not going to benefit your business very much if you give away something that your customers don’t need, or that they already have a lot of. Even though pens are popular giveaway items, they’re not always appreciated by everyone. More often than not, they end up getting forgotten on the floor of a car, or pushed to the back of a junk drawer in the kitchen.

An adhesive screen cleaner, that sits on the backs of phones or tablets, is very different from other giveaways. Not only is it useful in that everyone appreciates having a clean cell phone screen, but it’s unique too. An adhesive screen cleaner is a giveaway your customers will love, and they’ll remember it too, because chances are, they don’t have one. Yours will be the first one they ever see, which in turn, will help them to remember your company.

Smart Advertising

Another important tip marketing experts have often shared is that when you can find a way to keep your company logo in front of your customers for a significant period of time each day, you’ll make a bigger impression. That makes an adhesive screen cleaner the perfect choice. Your cleaners will feature your company logo, and they will be prominently placed directly on your customers’ cell phones, tablets or other electronic devices. Think about how often you use your cell phone in a day. Your customers use theirs frequently too. That makes giving away an adhesive screen cleaner a really smart way to advertise.

Three Reasons To Buy Used From a Ford Dealership

From clear financial incentives to increased reliability and better buying tools, there has never been a better time to consider buying a used car or truck. Not sold? Here are three reasons to buy used for your next vehicle.

Save Yourself Money

It’s no secret that buying a vehicle used instead of new will save you money, but just how much money can you save? Statistics from Kelly Blue Book show that in 2015 Americans spent an average of $33,500 on new vehicles versus just over $20,000 on used. That’s an approximate $13,500 in savings.

With buying new, there is also the depreciation factor. As soon as you drive a new car off the lot, its price drops by several thousand dollars. According to statistics from Consumer Reports, a new car purchased in today’s market will depreciate to just 54 percent of its original price tag after just three years on the road. With used vehicles, such depreciation is a rarity, making trade-ins and sales back to the dealership more economically viable.

Get A Reliable (And Better) Vehicle

Going the used route can free up resources and allow you to buy a better and more reliable vehicle. The rationale is simple: when you save by buying your car used, you can put that extra money towards a better make or model. If you do your homework, the cost should be about even – and in the long run, the investment will likely fall in your favor. By choosing a better-made model, your used vehicle will likely outlive the new, less reliable alternative. Plus, with the lifespan of today’s cars at an all-time high, even vehicles with several years on the road can be a sound investment. According to a 2015 survey by IHS Automotive, the average age of cars on US roads has reached 11.5 years, with estimates projecting a continued increase in lifespan. For used car buyers, this is good news. The used vehicle is no longer a temporary fix, but a reliable alternative to buying new.

Vehicle History Reports and CPO Programs: The Future of Used Car Buying

Today’s certified pre-owned (CPO) programs further guarantee that when you buy used, you get a reliable car in great condition. Since a growing number of new car drivers today choose to lease their cars rather than buy them, dealerships nationwide have substantial inventories of CPO trade-ins to buy. New car leases typically involve 3-year contracts with restrictions based on condition and mileage, which mean when they trade in their vehicles they are still in excellent condition.

Whether you are buying a CPO model or a car from the regular used car dealership, the prevalence of vehicle history reports through online services makes it easier than ever to find a reliable used vehicle. Enter the automobile’s Vehicle Identification Number (VIN) and gather valuable information about its history and registration. A dealership will be happy to assist you with this process. With today’s tools, you will be able to find a high-quality used vehicle faster than ever.

Step Moving Companies – Choosing the Best

When you are moving, you want to make sure that your possessions are safe, that they are going to arrive at your new home undamaged, but how do you make sure this happens? One way is to move your possessions yourself but if you have a lot of stuff to move or you are moving to another state moving everything yourself might not be possible without hiring a moving company.

The first step is to sort through your household stuff and divide it into three categories, which would include items to be given away, items to be sold, and items to move. This will help you know just how much stuff you have to move so you would know what type of mover you would need to hire. When you either sell or give away things that you do not need you will be getting rid of things and not taking it with you to store in your new home.

To find a good mover talk to family, friends, neighbors, or co-workers to see if they know of a reputable moving company they can recommend. If possible it is better to hire a moving company that someone recommends than to hire one from a listing in the phone book or from an online search. With a recommendation, you know that they will give you good service. Even if you have a recommendation it is best to check with several moving companies to sure that you are getting a reputable company and the best deal. When talking to the moving companies ask them how many years they have been in business, and what amenities they offer. You should inquire how long it would take them to move your household goods to the new home. You also want to make sure that they have the required licenses.

Make sure that the company is regulated by calling the state transportation department. You should also check with the Better Business Bureau to see there were any complaints filled against the moving company. Doing these things should give you an idea of how trustworthy and reliable they are. Next call and get an estimate of three or four companies. This estimate should include packing fee, storage fees, insurance, surcharges, and more.

Some moving companies will give you a non-binding or binding estimate. With a binding estimate, it includes all costs with no additional charges. In a non-binding estimate, as much as ten percent or more can change on the original estimate. Once you have the estimates compare all the companies and choose the one with the best services for the best rates. Make sure that you get a copy of the estimate before signing the contract.

Find the Best Advertising Space for Your Business

Advertising in the right place is just as important as what you have to say in your ads. You probably spend a lot of time finessing your marketing material to convey just the right message, but how much time have you spent analyzing where to broaden the reach of your marketing efforts?

Ask the Right Questions
To find the best space for your marketing message, think about where your customers are:

What do your customers do for a living?
What do your customers do for fun?
What TV shows do your customers watch?
What radio stations do your customers listen to?
Do your customers read news in a paper or online?
What websites do your customers frequently visit?
What kind of giveaway would your customer remember you by?

In selecting advertising space, it’s important to get your message to the places where your potential customers are likely to be. Ever blasted your marketing out to the world only to receive nothing in return? It’s equivalent to a fisherman randomly going out into the ocean and casting his net without a clue as to whether there are actual catches to be had. Make sure you know where your fish hang out before casting your net.

Think Beyond Normal
Sometimes this requires thinking outside the box.

Traditionally, marketing efforts focus on the same old marketing channels, such as TV, radio, and print. To keep up with modern marketing trends, you have to think beyond what’s worked in the past, and look for new ways to get your message broadcast to the most potential customers.

Hence the internet. It is safe to say that where traditional channels dominated for decades and decades, the age of the internet has taken over. Companies like Apple, Google, Olark, Twitter, and LinkedIn have literally made billions by either being the first to optimize or get in front of the internet craze. Startups have since made millions by approaching the masses online in a new way, like Imgur, who saw a need online, started an app, and proceeded to become a stable in millions of people lives.

All that to say, your target market is online and taking advantage of the internet every single day. Companies have proven that if you can get in front of your market online you can generate viral amounts of traffic for cheap or free. Take advantage of the new markets before they become the old markets.

In the same vein, find products that think outside the box, maybe tapping a new marketing space like screen cleaner stickers that are customized with your logo and info but sit on the backs of phones or tablets. These products are innovative and take up some primetime space.

At Pristine Screens, we help businesses get their message out to the widest audience possible through custom sticky screen cleaners.